Product manager and former engineer.
Commerce, internal tools, operations, and websites.
Formal work at Ben & Frank / Lentes Galileo across Mexico, Chile, and Colombia. Also available for freelance and consulting: product definition, websites, internal tools, and operational clarity.
search, funnels, launches, conversion
headless commerce, ERP, integrations, internal tooling
roadmaps, squads, launch systems, process design
landing pages, brand, portfolios, visual references
Outside work. Product thinking, website projects, and operational clarity - no retainer, no agency overhead.
turning unclear briefs into defined product requirements
portfolio sites, company pages, quote calculators
dashboards, operational workflows, admin flows
checkout improvements, catalog flows, conversion work
roadmap help, technical translation, sprint planning support
process documentation, launch systems, team rituals
A playful food-builder interface for assembling tapas, gildas, and Mexican botanas pixel by pixel. Built as a complete product object: brand voice, pantry taxonomy, presets, shareable states, SEO, and a live critic character named Doña Oliva.
Search was broken as a product surface: bad states, no business rules, no real tracking loop. Rebuilt it from discovery logic to UX to analytics. Purchases from search doubled.
Repeat customers were hitting the same friction as first-timers. Mapped the journey, found the real friction points, shipped targeted fixes. Conversion up 30%.
Notes on making a site feel like a working archive instead of a polished template.
Photography as a way to practice framing, sequencing, omission, and evidence.
Brand as a set of decisions that constrain tone, layout, pace, and what the work is allowed to feel like.
A dashboard is not a chart wall when people use it to decide what happens next.
Notes, references, and small experiments. Not the main portfolio - the context behind how I think about products, interfaces, brands, and systems.
