SEBASTIAN

Sebastian Flores Hernandez
Product / Technology / Design
Queretaro, Mexico

Product manager and former engineer. I build commerce websites and internal tools.

Product systems
built for use.

Commerce, internal tools, operations, and websites across Mexico, Chile, and Colombia.

Geometric concrete architecture photographed from below — [Fig. 01] Concrete geometry.MX / 2026

[01]WorkCase studies in product, design, engineering and operations.[02]ResumeEngineering and product roles at Ben & Frank since 2018.[03]Field NotesDesign references, experiments, photographs and notes.

The brief, decisions and results behind each project.

Product

Pame y Sam — Wedding Invitations

A wedding invitation with photography, watercolor stationery and a family RSVP. Each link lists invited members and their companion permissions. Saved responses prevent repeat confirmations.

+ family links with named members
+ individual attendance and companion selection
+ saved responses and duplicate protection

Period:: Jul–Sep 2026
Status:: Shipped
Market:: Web / MX

Product

Chantelle te lleva a París

A registration website for Chantelle México and El Palacio de Hierro. Participants upload private receipts. The team reviews entries in Sheets and measures completed registrations.

+ registration across 16 stores
+ private receipts and transactional registration
+ Sheets review and Meta events

Period:: Sep–Oct 2026
Status:: Shipped
Market:: Web / MX

Experiment

La Tapería Pixel Tapa Builder

A pixel-art app for assembling tapas, gildas and Mexican botanas. Choose ingredients, try house recipes, share a combination and receive a verdict from Doña Oliva.

+ public pixel-art food builder
+ organized pantry and house recipes
+ Spanish character feedback and shareable combinations

Period:: 2026
Status:: Live
Market:: Web / ES-MX

Growth

Search Experience Rebuild

Defined search ranking rules, redesigned results and recovery states, and connected tracking to purchase outcomes. Purchases originating from search doubled.

+ 2x purchases from search
+ documented ranking and recovery rules
+ search event tracking

Period:: 2024-2025
Status:: Shipped
Market:: MX / CL / CO / Bombavista

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01 / Commerce + growth

Search, funnels, launches, conversion

02 / Platforms + tools

Headless commerce, ERP, integrations

03 / Operations

Roadmaps, teams, launch planning

04 / Digital design

Websites, interfaces, visual identity

Available for selected independent work
Mexico / Remote

Independent product consulting and web development from Queretaro, Mexico. I help teams define requirements, design interfaces and build websites and internal tools.

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