Search Experience Rebuild
Led the rebuild of the search experience, aligning discovery behavior, product rules, tracking, and UX decisions. Result: 2x purchases from search.
Work
Selected work from 10+ years across D2C e-commerce growth, headless commerce platforms, search and discovery, analytics, ERP integration, launch operations, and regional expansion.
Repeat Customer Journey
Drove customer journey improvements across the repeat-customer funnel, increasing repeat-customer conversion by 30%.
Launch Operations Redesign
Redesigned product launch processes and documentation, reducing execution time by 50% and improving time-to-market across markets.
Headless Commerce Migration
Defined technical strategy and architecture for the migration to a headless commerce stack using Next.js and CommerceTools.
Analytics and Marketing Integrations
Delivered GA4, Bloomreach, and Conversions API integrations, enabling stronger measurement, segmentation, and funnel optimization.
Odoo ERP Commerce Integration
Co-led and optimized Odoo ERP integration across backend and frontend flows, improving performance across homepage, PDP, appointments, checkout, and payments.
Shopify Commerce Microservices
Built Shopify microservices for appointments, prescriptions, and at-home try-on flows, supporting 2x annual e-commerce growth.
Regional Commerce Expansion
Contributed to launches and product execution across Mexico, Chile, Colombia, and Bombavista, balancing UX consistency with local market needs.