Pame y Sam — Wedding Invitations
A wedding invitation with photography, watercolor stationery and a family RSVP. Each link lists invited members and their companion permissions. Saved responses prevent repeat confirmations.
Work
Campaign websites, wedding invitations, commerce platforms and internal tools. Each case covers the problem, decisions, implementation and results.
Chantelle te lleva a París
A registration website for Chantelle México and El Palacio de Hierro. Participants upload private receipts. The team reviews entries in Sheets and measures completed registrations.
La Tapería Pixel Tapa Builder
A pixel-art app for assembling tapas, gildas and Mexican botanas. Choose ingredients, try house recipes, share a combination and receive a verdict from Doña Oliva.
Search Experience Rebuild
Defined search ranking rules, redesigned results and recovery states, and connected tracking to purchase outcomes. Purchases originating from search doubled.
Repeat Customer Journey
Mapped the returning-customer journey and prioritized purchase-flow changes using analytics and customer feedback. Repeat-customer conversion increased by 30%.
Launch Operations Redesign
Defined launch stages, decision owners and readiness checks across four markets. The new process reduced launch execution time by 50%.
Headless Commerce Migration
Led eight engineers through a move to Next.js and CommerceTools. The platform supports four markets, and four engineers became Tech Leads during the migration.
Analytics and Marketing Integrations
Integrated GA4, Bloomreach and Conversions API at Ben & Frank. Established shared event definitions so product and marketing could compare campaigns and measure experiments.
Odoo ERP Commerce Integration
Built and improved the Odoo integration for product pages, appointments, checkout, payments and the homepage. Connected online purchases with inventory and fulfillment operations.
Shopify Commerce Microservices
Built appointment, prescription and at-home try-on services alongside Shopify. The business recorded roughly 2x annual e-commerce growth during this period.
Regional Commerce Expansion
Supported expansion across Mexico, Chile, Colombia and Bombavista. Shared platform rules accommodate local payments, catalogs, pricing and operations.