- Own product strategy across Mexico, Chile, Colombia and Bombavista. Scope includes customer experience, retail operations, ERP/POS, payments, finance workflows and internal tools.
- Define requirements, service contracts, launch plans and success metrics with Engineering, Design, Finance, Operations and leadership.
- Redesigned the launch process, reducing task time by about 50%. Journey improvements increased repeat-customer conversion by 30%. Purchases originating from search doubled.
- Lead phased regional launches. Define local rules and keep shared platform behavior consistent across brands and countries.
Resume
Senior Technical Product Manager with 10+ years in software engineering, frontend architecture, engineering management and product.
I lead product and engineering work for commerce and operations across Mexico, Chile and Colombia. My work includes platform migrations, shared frontend components and internal tools.
- Led eight frontend engineers and set the website’s technical direction. Led the move to a headless architecture with Next.js and CommerceTools.
- Co-led and implemented the shared UI kit in the Next.js commerce repository. Defined tokens and reusable components for Ben & Frank and Bombavista.
- Built shared components with support for brand, business unit, country, behavior and language variants.
- Delivered GA4, GTM, Bloomreach and Meta Conversions API integrations. Managed roadmap delivery, performance, scaling, technical debt and team development.
- Led technical work in the Product, Design and Engineering team responsible for the customer website.
- Owned architecture for product discovery, product pages, appointments, checkout, payments, shared frontend components and Odoo integration.
- Managed the backlog, design sprints, architecture reviews, delivery meetings and technical debt. Helped plan the platform migration.
- Built services for appointments, prescriptions, at-home try-on, commerce and operations with Shopify, Odoo and internal APIs.
- Co-led Odoo integration and supported launches in Chile and Bombavista. Contributed to roughly 2x annual e-commerce growth and foundations for the later headless migration.
Technical Product
Product strategy, roadmaps, PRDs, product briefs, system contracts, capability modeling, platform adoption, build-vs-buy, stakeholder management, OKRs
Frontend & Experience Platform
Next.js, headless commerce, CommerceTools, Shopify, design systems, component libraries, design tokens, white-label architecture, multi-brand theming, i18n
Architecture & Data
APIs, microservices, Odoo ERP, Python, JavaScript, AWS, Kubernetes, GA4, GTM, FullStory, Bloomreach/Exponea, Redash, Looker Studio, experimentation
Leadership
Engineering management, technical strategy, cross-functional leadership, mentorship, backlog prioritization, Scrum, Kanban, design sprints
- Technical Degree in Computer Programming | Instituto Politecnico Nacional | 2015
- Professional Development | GA4 & GTM - Platzi | 2023 / Utopicode | 2022 / Google Launchpad Accelerator LATAM | 2019
- Odoo Functional & Technical Certification | Vauxoo | 2018