- Lead product strategy and execution across Mexico, Chile, Colombia, and Bombavista, balancing UX consistency with local market needs.
- Redesigned launch processes and documentation, reducing execution time by 50% and improving time-to-market.
- Drove customer journey improvements that increased repeat-customer conversion by 30%.
- Led the search experience rebuild, resulting in 2x purchases from search.
- Partner with marketing and executive stakeholders on brand and funnel performance initiatives.
Resume
Senior Product Manager with 10+ years driving D2C e-commerce growth, product strategy, engineering leadership, and digital transformation across Latin America.
Product leader combining engineering depth with product and delivery leadership to scale commerce platforms, optimize customer funnels, improve launch operations, and align cross-functional teams across markets.
- Managed a frontend engineering team of 8 developers and built career paths that helped engineers grow into Tech Lead roles.
- Defined technical strategy and architecture for migration to a headless commerce stack using Next.js and CommerceTools.
- Delivered GA4, Bloomreach, and Conversions API integrations for stronger measurement and optimization.
- Acted as a bridge between product and engineering, accelerating growth initiatives and regional expansion.
- Served as senior technical lead within a multidisciplinary squad spanning product, design, and engineering.
- Ran backlog management, grooming, design sprints, and agile ceremonies as Scrum Master.
- Optimized Odoo ERP integration across homepage, PDP, appointments, checkout, and payments.
- Improved scalability and alignment between product, design, and engineering for high-impact initiatives.
- Built Shopify microservices for appointments, prescriptions, and at-home try-on flows, supporting 2x annual e-commerce growth.
- Co-led Odoo ERP integration to unify front-office and back-office operations.
- Contributed to international expansion through launches in Chile and Bombavista.
Product Strategy / PRDs / Product Briefs / Design Docs / A/B Testing / GA4 / GTM / Meta Business Suite / Bloomreach / Exponea / FullStory / Redash / Looker Studio / Scrum / Kanban / Next.js / CommerceTools / Odoo ERP / Python / JavaScript / Flutter / API Integrations / AWS EC2 / AWS Lambda / AWS S3 / AWS Route53 / AWS SQS / Figma / Miro / Atlassian / ClickUp / Git
- Google Tag Manager & Google Analytics 4 - Platzi, 2023
- Upskilling Program - Utopicode, 2022
- Google Launchpad Accelerator - Google LatAm, represented Ben & Frank, 2019
- Odoo Functional & Technical Certification - Vauxoo, 2018
- Technical Degree in Computer Programming - Instituto Politecnico Nacional, 2015