- Own product strategy and execution across four markets: Mexico, Chile, Colombia, and Bombavista. Each runs on different ops, payment rails, and customer behavior.
- Rebuilt launch from intake to ship. Cut execution time by 50%. The work was documentation design and ownership clarity, not added process.
- Mapped the repeat-customer journey, found the friction points, shipped targeted fixes. Repeat-customer conversion up 30%.
- Rebuilt search as a product surface: discovery rules, UX states, ranking logic, tracking. Purchases from search doubled.
- Work directly with marketing and leadership on funnel performance, brand direction, and commercial decisions.
Resume
Senior PM and former engineer at the same platform for eight years. Built the services, led the headless migration, then ran product strategy and delivery across Latin America.
Started as an engineer. Moved into product without leaving the technical side behind. The work is specific: headless commerce, search rebuilds, ERP integrations, launch systems, and funnel work across Mexico and Latin America.
- Managed a frontend team of 8. Structured IC career paths; four engineers moved into Tech Lead roles in this period.
- Set technical direction for the headless migration: Next.js frontend, CommerceTools as the commerce engine, API-first throughout.
- Shipped GA4, Bloomreach, and Conversions API integrations. Marketing got a clean attribution signal; product got a real experiment loop.
- Translated product priorities into engineering decisions and back again. Reduced the coordination overhead that slows initiative velocity.
- Technical lead inside a product squad, holding the engineering spec and the product backlog at the same time.
- Ran the full sprint cycle: backlog, grooming, design sprints, retros. Kept the squad moving without adding process weight.
- Tuned the Odoo ERP integration across the surfaces that matter: homepage, PDP, appointments, checkout, payments.
- Reduced friction between product, design, and engineering on the work that had the most to lose from poor handoffs.
- Built Shopify microservices for appointments, prescriptions, and at-home try-on: custom flows the platform doesn't give you. Business grew 2x annually through this period.
- Co-built the Odoo ERP integration: the plumbing connecting online commerce to physical operations.
- Shipped the engineering work for Chile and Bombavista market launches.
Product Strategy / PRDs / Product Briefs / Design Docs / A/B Testing / GA4 / GTM / Meta Business Suite / Bloomreach / Exponea / FullStory / Redash / Looker Studio / Scrum / Kanban / Next.js / CommerceTools / Odoo ERP / Python / JavaScript / Flutter / API Integrations / AWS EC2 / AWS Lambda / AWS S3 / AWS Route53 / AWS SQS / Figma / Miro / Atlassian / ClickUp / Git
- Google Tag Manager & Google Analytics 4 - Platzi, 2023
- Upskilling Program - Utopicode, 2022
- Google Launchpad Accelerator - Google LatAm, represented Ben & Frank, 2019
- Odoo Functional & Technical Certification - Vauxoo, 2018
- Technical Degree in Computer Programming - Instituto Politecnico Nacional, 2015