Context
Ben & Frank’s launches required coordination between product, marketing, engineering, design and regional teams. Each launch repeated questions about ownership and dependencies.
Problem
- Teams lacked a standard launch brief and a shared definition of readiness.
- Owners for pricing, copy, regional preparation and engineering approval became clear too late.
- Regional teams needed consistent checks with room for local requirements.
- Lessons from completed launches rarely informed the next launch.
Approach
I defined a launch process with six stages: intake, product brief, dependencies, decision owners, readiness checks and review. Each stage specified an output and an owner.
Decisions
- Record open decisions and dependencies in the launch brief.
- Assign owners during intake.
- Apply lessons from each review to the next launch.
- Use shared checks across markets and document local exceptions.
Impact
Launch execution time decreased by 50%. Teams knew decision owners and deadlines before implementation. The playbook remained useful through leadership changes and market additions.
Work together
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